Task 1

“How to defend Acer Product be the best seller in Indonesia ?”

Acer was founded by Stan Shih (施振榮), his wife Carolyn Yeh, and a group of five others as Multitech in 1976, headquartered in Hsinchu City, Taiwan.

It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones; the Microprofessor II and III before joining the emerging IBM PC compatible market—and over time becoming a significant PC manufacturer. The company was renamed Acer in 1987.

In 1993, Acer posted record profits of $75 million; 43 percent of that year's net was generated by the DRAM joint venture, considered "the most efficient in the DRAM industry" by some observers. Total sales grew to $3.2 billion in 1994, and net income increased to $205 million, as Acer America turned its first annual profit in the 1990s. From 1994 to 1995, Acer advanced from 14th to ninth among the world's largest computer manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba.

In 1995, the Aspire PC was unveiled. In 1996, Acer expanded into consumer electronics, introducing many new, inexpensive videodisc players, video telephones, and other devices to boost global market share, and in 1997 extended its laptop efforts by buying Texas Instruments' mobile PC division.

Problem and Solving Problem

        As we know there are many competitors of Acer Brand that still have a famous brand like Toshiba, Sony Vaio, HP, Dell, Fujitsu, Lenovo and etc. But, in the last five years Acer Product has been become the best seller product. Now, we must think how to defend Acer product to be the best seller ?. The competitors  is has more variety of products and good services. Is to hard for Acer to defend the brand image.

        In my opinion acer must defend of quality and give more services. We must think aboust some aspect like Product Design, Product Quality, Product Prices.

        Design Product

To attrack coustumer acer must make a new product design for example at last the product is so big, heavy and have standard model, now try to make product more slim, easy to bring, small, and have futuristic design.

        Product Quality

Althought the prices of Acer product are more cheaper than other brand, but Acer product still have The best quality, Acer product has 1 years guarantee and use the best specification.

        Product Prices

The price range of acer product is just from Rp. 2.500.000 – Rp. 15.000.000 but if Toshiba the prices range are from Rp.4.000.000 – Rp. 20.000.000. I think with the cheaper prices and has good quality people will choose acer.